12 Tips To Improve SEO For ECommerce - Klick Ranker

When it comes to SEO, it's important to take a step back and look at the big picture. What broad strategies and best practices can you employ to improve the SEO performance of your e-commerce website? They can be boiled down to 12 key tactics, which we'll go over one by one.

1: Perform Keyword Research That Considers Buyer Intent

Keyword research that considers buyer intent involves understanding what people are searching for when they use specific keywords, and tailoring your content to meet those needs. Here's how you can perform keyword research that takes buyer intent into account:

1. Identify keywords related to your product or service: Start by brainstorming a list of keywords that are related to what you're selling. Consider using tools like Google Keyword Planner to see how frequently these keywords are searched for and identify additional keywords you may have missed.
2. Determine the buyer's stage in the purchasing journey: People may be searching for information about your product at different stages of the purchasing journey. For example, they might be searching for product reviews, comparisons with similar products, or ways to use your product.
3. Analyze search results: Look at the search results for each keyword and see what types of content are ranking. This will give you an idea of what type of content you need to create to meet the needs of people searching for that keyword.
4. Use long-tail keywords: Long-tail keywords are more specific and typically have lower search volume, but they can be more targeted and convert better because they more accurately reflect the intent of the searcher.
5. Create content that addresses buyer intent: Once you have a clear understanding of the keywords and the buyer's intent, create content that specifically addresses those needs. For example, if people are searching for product reviews, create a comprehensive review that includes the pros and cons of your product.

By considering buyer intent in your keyword research, you can create content that is more relevant and valuable to your target audience, which can lead to better search engine rankings and increased conversions.

2: Don’t Forget Long-Tail Keywords

Yes, it's important not to overlook long-tail keywords in your keyword research. Long-tail keywords are more specific phrases that typically have lower search volume, but they can be more targeted and convert better because they more accurately reflect the searcher's intent.

For example, instead of targeting the broad keyword "running shoes," you could target a long-tail keyword like "best running shoes for flat feet." This keyword is more specific and indicates that the searcher is looking for a specific type of running shoe to meet their needs.

Long-tail keywords can also help you reach a more specific audience. By targeting long-tail keywords, you can attract visitors who are further along in the buying journey and more likely to make a purchase.

In addition, targeting long-tail keywords can also help you avoid competition with larger, more established websites. Since these keywords have lower search volume, they are less competitive and can be easier to rank for.

So, don't forget to include long-tail keywords in your keyword research and consider them when creating content for your website. By doing so, you can attract more targeted traffic and improve your chances of conversion.

3: Optimize Product Pages to Improve Ranking

Optimizing product pages is an important aspect of search engine optimization (SEO) that can help improve your rankings. Here are some tips for optimizing your product pages:

1. Use keyword-rich title tags and meta descriptions: Make sure your title tags and meta descriptions accurately reflect the content on the page and include your target keywords. This will help search engines understand what your page is about and show it in relevant search results.
2. Include product descriptions: Product descriptions should be detailed, well-written, and include your target keywords. They should provide valuable information about the product and highlight its unique features and benefits.
3. Use high-quality images: Product images are an important aspect of product pages, as they give customers a visual representation of what they're buying. Make sure your images are high-quality, and include alt text that accurately describes the image and includes your target keywords.
4. Optimize product URL structures: Your product URLs should be clear and descriptive, and include your target keywords. This will make it easier for search engines to understand what your page is about and help improve your rankings.
5. Use internal linking: Internal linking helps search engines understand the relationship between different pages on your website. Link to relevant product pages from other parts of your website, including your home page and category pages.
6. Include product reviews and ratings: Product reviews and ratings can help increase the credibility and relevance of your product pages. Encourage customers to leave reviews, and display them prominently on your product pages.

By following these tips, you can optimize your product pages to improve your rankings and drive more traffic to your website. This can lead to increased visibility for your products, and ultimately, higher sales.

4: Make Sure Your Site Is User Friendly

Making sure your site is user-friendly is crucial for ensuring a positive experience for visitors and improving your search engine rankings. Here are some ways to make your site user-friendly:

1. Easy navigation: Your navigation should be intuitive and easy to use, allowing visitors to find what they're looking for quickly and easily. Consider using clear headings and subheadings, and make sure your navigation menu is organized and easy to understand.
2. Fast loading times: Slow-loading sites can be frustrating for visitors and can hurt your search engine rankings. Make sure your site is optimized for speed, including using a fast hosting provider, optimizing images, and minimizing the use of large files like videos.
3. Mobile-responsive design: With more and more people using mobile devices to browse the web, it's important to have a mobile-responsive site. This means your site should be optimized for display on different screen sizes, including smartphones and tablets.
4. Clear and concise content: Your content should be clear, concise, and easy to read. Use headings, subheadings, and bullet points to break up your text, and make sure your language is simple and easy to understand.
5. Accessible to all users: Your site should be accessible to all users, including those with disabilities. Consider using alt text for images, providing transcriptions for audio content, and using clear and simple language.

By following these tips, you can create a user-friendly site that provides a positive experience for visitors, encourages them to stick around, and ultimately, improves your search engine rankings.

5: Use a Simple URL Structure

A simple URL structure can help users and search engines understand the content on a website more easily. Here are some best practices for creating a simple URL structure:

1. Use descriptive and relevant keywords: The URL should clearly describe what the page is about, and it should include relevant keywords. For example, "www.example.com/red-widgets" is a more descriptive and relevant URL than "www.example.com/page1."
2. Keep URLs short and concise: Long URLs are not only difficult to remember but also can be difficult for search engines to crawl. Keep URLs short and to the point.
3. Use a clear hierarchy: The URL structure should reflect the hierarchy of your website, with the main pages at the top level and sub-pages nested underneath. For example, "www.example.com/products/widgets/red"
4. Avoid dynamic parameters: Dynamic parameters like "?id=123" can be confusing for both users and search engines. Instead, use meaningful and readable URLs like "www.example.com/products/widgets/red."
5. Use lowercase letters: Some servers are case sensitive, and using uppercase letters in URLs can lead to broken links. It's best to stick with lowercase letters in URLs.

By following these best practices, you can create a simple and effective URL structure that will help both users and search engines navigate your site with ease.

6: Use Schema Markups to Help Google and Users Understand Content

Schema markups are a type of microdata that can be added to a website to provide additional information about the content on the page to search engines and users. Here's how schema markups can help:

1. Improved Search Engine Rankings: Schema markups can provide search engines with more information about the content on a page, which can lead to improved search engine rankings. For example, including information about a product's price, availability, and reviews in schema markups can make it easier for search engines to understand the content and rank it more effectively.
2. Enhanced Search Results: Schema markups can also enhance the appearance of a website's search results by providing additional information to users. For example, including schema markups for a local business can show the business's address, phone number, and reviews in the search results.
3. Improved User Experience: Schema markups can help users understand the content on a page more easily. For example, including schema markups for a recipe can show the ingredients, cooking time, and calorie count in the search results.

To implement schema markups, you can use a variety of tools, including the Schema.org - Schema.org vocabulary, Google's Structured Data Markup Helper, and plugins for popular content management systems. By adding schema markups to your website, you can help search engines and users understand the content on your site more effectively.

7: Avoid Duplicate Pages and Duplicate Content

Duplicate pages and duplicate content can hurt a website's search engine rankings and user experience. Here's how to avoid them:

1. Avoid Duplicate Pages: Duplicate pages can occur when a website has multiple pages with the same or very similar content. To avoid this, use a 301 redirect to redirect duplicate pages to the original page or use a canonical tag to specify the preferred version of the page.
2. Avoid Duplicate Content: Duplicate content can occur when a website has multiple pages with the same or very similar content, or when a website copies content from other websites. To avoid this, create unique and original content for your website, and avoid copying content from other sites. If you must use content from other sources, be sure to properly cite the source and link to it.
3. Use Robots.txt file: You can use the "robots.txt" file to control which pages on your website are crawled by search engines. If there are pages with duplicate content on your site, you can block search engines from crawling those pages using the robots.txt file.
4. Monitor Your Website Regularly: Regularly monitoring your website can help you identify any potential duplicate content issues, so you can take action to resolve them.

By avoiding duplicate pages and duplicate content, you can improve your website's search engine rankings, user experience, and overall reputation.

8: Don’t Let Page Speed Kill Your Ranking

Page speed is an important factor in search engine rankings, as well as user experience. If your website takes too long to load, visitors are likely to leave before they see your content, which can hurt your rankings and your reputation. Here are some tips for improving your page speed:

1. Optimize images: Large, high-resolution images can slow down your website, so it's important to optimize them for the web. You can use tools like Photoshop or online image compression tools to reduce the size of your images.
2. Minimize HTTP requests: Every time a page loads, it makes multiple HTTP requests to the server to retrieve all the components on the page. Minimizing the number of HTTP requests can help improve page speed.
3. Use a Content Delivery Network (CDN): A CDN can help distribute the load of your website and reduce the latency, which can improve page speed.
4. Minimize the use of plugins: Too many plugins can slow down your website, so it's important to only use the plugins that are essential to your site.
5. Use browser caching: Browser caching can help speed up page loading by storing frequently used components on the user's computer, so they don't need to be downloaded again on subsequent page loads.

By following these tips, you can improve your page speed and ensure that your website provides a fast and enjoyable user experience.

9: Improve Your E-Commerce Content

Improving your e-commerce content can help increase conversions and improve the overall user experience. Here are some tips for improving your e-commerce content:

1. Product Descriptions: Write clear, concise, and informative product descriptions that highlight the key features and benefits of your products. Use high-quality images and videos to give customers a better understanding of what they're buying.
2. User-Generated Content: Encourage customers to leave reviews, ratings, and product photos. This can help potential customers make informed purchasing decisions and increase trust in your brand.
3. Categories and Navigation: Organize your products into clear and easy-to-use categories and subcategories, and provide a simple and intuitive navigation system to help customers find what they're looking for.
4. Search Functionality: Provide a search function that allows customers to quickly and easily find the products they're looking for. The search function should be accurate, fast, and easy to use.
5. Product Recommendations: Provide personalized product recommendations based on the customer's browsing and purchasing history. This can help increase customer engagement and drive more sales.
6. Mobile Optimization: Make sure your e-commerce website is optimized for mobile devices, as an increasing number of customers are shopping on their smartphones and tablets.

By improving your e-commerce content, you can provide a better user experience and increase conversions, ultimately helping your business grow.

10: Link Building for E-Commerce

Link building is a crucial aspect of SEO for e-commerce websites, as it helps increase the visibility and credibility of your website in search engines. Here are some tips for link building for e-commerce websites:

1. Create high-quality content: Creating high-quality and valuable content can attract natural links from other websites. This can include blog posts, product reviews, infographics, videos, and more.
2. Reach out to influencers: Partnering with influencers in your industry can help you get valuable links and exposure to new audiences. You can collaborate with influencers on product reviews, giveaways, and more.
3. Utilize social media: Share your content and products on social media to reach a wider audience and encourage others to link to your site.
4. Guest post on relevant websites: Reach out to websites in your niche and offer to write a guest post in exchange for a link back to your site.
5. Claim your business listings: Claim and optimize your business listings on directories like Google My Business, Yelp, and Bing Places. These directories can provide valuable backlinks to your website.
6. Partner with complementary businesses: Partner with complementary businesses in your industry and offer to exchange links with them. This can help both businesses get more exposure and traffic.

By following these link building tips, you can improve the visibility and credibility of your e-commerce website in search engines, and drive more traffic and sales to your site.

11: Add a Sitemap

Adding a sitemap to your e-commerce website can help search engines better understand the structure and content of your site, and make it easier for them to crawl and index your pages. Here are the steps to adding a sitemap to your e-commerce website:

1. Create a sitemap: Use a sitemap generator tool to create a sitemap of your website. The sitemap should include all of the pages on your site, as well as any images, videos, or other content.
2. Submit the sitemap to search engines: Submit your sitemap to search engines like Google and Bing using their respective webmaster tools. This will help them find and index your pages more efficiently.
3. Keep the sitemap up to date: Regularly update your sitemap to reflect any changes to your website, such as new pages or content updates.
4. Use a sitemap index file: If you have a large e-commerce site with many pages, consider using a sitemap index file, which can help you organize your sitemaps into smaller, more manageable chunks.

By adding a sitemap to your e-commerce website, you can help search engines better understand your site and improve the visibility of your pages in search results.

12: Make Social Sharing Easy

Making social sharing easy can help increase the visibility of your e-commerce website and drive more traffic to your site. Here are some tips for making social sharing easy:

1. Add social sharing buttons: Add social sharing buttons to your product pages, blog posts, and other key pages on your site, making it easy for customers to share your content with their friends and followers.
2. Optimize your content for social media: Make sure your content is optimized for social media by using clear and attention-grabbing headlines, high-quality images, and other media.
3. Encourage social sharing: Encourage customers to share your content by offering incentives like discounts, exclusive promotions, or early access to new products.
4. Make it easy to share: Make sure your content is easy to share by ensuring that all of your social sharing buttons are prominently displayed and that they load quickly.
5. Use social media analytics: Use social media analytics tools to track the performance of your social media campaigns and use the insights you gain to optimize your social media strategy.

By making social sharing easy, you can increase the visibility of your e-commerce website, drive more traffic to your site, and ultimately grow your business.